Marketing via social media – some key pointers

If you are new to social media marketing, this post is for you!

Social media via channels such as Facebook, Twitter, Linked In, Instagram and blogs, can be a very powerful addition to more traditional forms of marketing.  We can help you with this.  Here are some key pointers:

  • add impact to your posts with well chosen images. Visitors to your posts/tweets/blogs are far more likely to read, engage with and remember your content if it has a suitable image!
  • post regularly but make sure your content remains relevant to your customers
  • initially, you can just dip a toe in the water by merely pushing content out to your target audience to excite their interest, without engaging in dialogue. (But do respond to any criticism or praise from your site visitors!)
  • however, for maximum impact, engage with those who visit your social media platforms, e.g. by taking part in discussions with relevant hashtags. Be aware that this is a more demanding strategy which will require you to spend more time, but if you engage well with customers and prospects, this can lead to significant new interest in your business or organisation!
  • a major strength of social media over traditional advertising is that it can help you reach target audiences in a much more effective way (e.g. by filtering audiences by age, location and interests).

Good luck with your social media journey – please contact us if you would like us to help you, or with any other aspects of enhancing your presence online!

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