AI built in to the heart of user interfaces
Within a few short years, some companies and organisations will have adopted Artificial Intelligence (AI) in at least one part of their work: interfacing with their customers. (I’m using customers in the widest sense of the word: it could be students in education, or patients in healthcare for example).
Imagine the following:
- Instead of having to log in to a website or an application, the application simply recognises the user’s face or voice
- Instead of having to click on a menu to navigate the app, the user can just talk to it, either by speaking or using a chatbot type interface.
- Instead of calling customer service (and being told “you are currently number two in a queue” or “Our business hours are 0900 to 1700 Monday to Friday, please call back during those times” ), they can get an immediate response (24 hours a day, 365 days a year) from a chatbot.
If customers have a choice between interacting with one organisation in that way, or another in the more traditional way, I think they will vote with their feet.